Sunday, November 29, 2009

Twitter Can Help You In Your Real Estate Business

By Jerome Pennix

At every real estate convention, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So... let's decide is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, lets look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a site where an investor can create a profile and become a "micro-blogger" Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it - with one exception. Twitter only allows a subscriber to express themselves--0 characters at a time. So it's a kind of like using you cell phone to send the world a brief text message. When you locate a profile of someone whose "tweets" you are interested in, you can "follow" them - whenever they post anything new, it will be visible on your Twitter home page. If anyone finds YOUR profile and follows YOU, then you will be alerted that someone is "following" you. Now that you are aware of the basics, let's discuss making this a powerful and PROFITABLE tool for you.

Because the old adage "Out of sight, out of mind" is usually true, you'll need to stay active with your "tweeting" you should be posting at least once a day. Find something to say specific to real estate - something that other people will find useful. If you just start blasting info about properties you have for sale, it probably won't get you as far as you hope. After all - when was the last time you opened and read an email from someone trying to sell you something?

If you give your followers something they can use or something they find interesting (even if it ISN'T about real estate) then you'll have a chance to keep their attention. When you gain their trust, they'll be more open to consider what you have to say when you want to offer them something you've listed.

Twitter, like other social networking sites, is a good way to connect with others - just keep in the forefront of your mind that they're people and want to be acknowledge like people. They aren't money makers. So connect when a person follows you, send them a short personal message letting them know you appreciate it.

Remember that being real with others and giving thoughtful content is what Twitter is made for - the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you "Tweet", the larger your following will become - and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal - which, of course, means a greater opportunity for you to profit! - 23309

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